News
New Member Welcome to TestSet
EPHMRA is pleased to welcome TestSet to the EPHMRA community as an Agency member.
Great to have you on board and we look forward to our collaboration.
Join EPHMRA for a 45-minute webinar + Q&A on how customer segmentation can boost MedTech success.
Webinar: Segmentation Strategies for the MedTech Industry
24 March 2026 - 15:00-15:45 UK Time
Learn how to:
Showcasing where AI can genuinely make a difference in insight synthesis and delivery.
Insight Synthesis and Delivery Using AI is a practical, insight led webinar designed for pharma insights managers who want to move beyond surface level AI use and unlock real strategic value.
This members only session explores:
The current reality of AI adoption in pharma insights
Where AI delivers the biggest impact today
The clock is ticking!
Applications for the 2026 EPHMRA Young Professionals Conference Grant closes on 28 February 2026.
This is your chance to attend the 2026 EPHMRA Annual Conference with full support from a grant designed to help early career professionals make their mark. Don’t miss out on this incredible opportunity to learn, connect, and grow in healthcare market research. Only member companies can apply!
Registration is now open for the 2026 UK Chapter Meeting.
Early Bird tickets are available until the 1st February.
We are looking forward to welcoming members to London on 5 March 2026 for our next in person event.
The theme of the meeting is:
Integrated Insights - Challenges and Opportunities
EPHMRA is pleased to welcome Acumen Fieldwork to the EPHMRA community as an Agency member.
Great to have you on board and we look forward to our collaboration Becki Pickering, Fieldwork Director
EPHMRA members now have access to a wide range of Open University courses through the EPHMRA learning platform, all free of charge.
Just some of the courses available include:
• The power of infographics in research dissemination – Level 2
• Data analysis: visualisations in Excel – Level 1
• Groups and teamwork – Level 2
• Inclusive Leadership: collaborating for professional development – Level 3
Market research has evolved fast, from standalone studies, to a secondary first mindset, and now to a world where LLMs can interrogate and connect data in entirely new ways.
In this session, we will explore how to bring primary and secondary data together effectively. Using real case studies, we will share 3–4 practical principles that show the real value and impact of integrated research.
Speakers
Applied AI That Delivers: Workshop
What Works, What Doesn’t, and What’s Next for Governance and Real-World Impact
Ready to move from AI curiosity to true AI confidence?
Join this in-person, interactive EPHMRA training to discover how AI is transforming Pharma Market Research from smarter insights to faster more efficient workflows.
Upcoming Members Only Webinar:
Doing Market Research in KSA and UAE
Gain practical tips on navigating the healthcare system, sampling, accessing respondents, and other key considerations in these fast growing markets.