News

At the 2025 EPHMRA Conference, we will be going from ‘Glitches to Insights’ with Katy Irving and Rory Mitchell, HRW.   Their paper is entitled ‘From Glitches to Insights: The journey of AI avatars in healthcare research’ will take you on a journey with their AI avatars with Rory appearing at the Conference via avatar!  

...will be presented by Lucy Ireland, Branding Science. Her paper is entitled: ‘Using AI to unearth the ‘Past Stories’ to guide our future decisions’.   Lucy will reveal how using AI can influence future decisions on market research.  

Are you making the most of your personal LinkedIn profile and company page? In this 60 minute webinar, our expert LinkedIn trainer Judy Parsons will walk you through how to strengthen your personal LinkedIn presence and turn your company page into a powerful brand that drives leads and visibility for your organisation. There will also be an opportunity to ask questions. Here’s what we'll cover:

Would you like to help shape the future direction of the Association?   The Board comprises the following members:   - President - Past President - Up to 5 Industry Board members - Up to 5 Agency Board members - Treasurer and General Manager (non voting)   Up to 5 Industry members may be appointed to the Board.  

Innovative Approach Award - Sponsored by APLUSA Announcing the final webinar relating to the EPHMRA MR Excellence Awards 2025.

Join us for an interactive and thought-provoking session where we delve into ‘The Future of Insights in MR’ at the 2025 EPHMRA Conference.   We will draw on our three fantastic panelists knowledge within MR and tapping into general trends within the industry. We’ll then open the floor to a broader range of hot topics giving you, the audience, the power to decide what we dive into.

Send in your Synopsis for the 2025 Basel meeting on 25 September Submission deadline is 30 May   ‘Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’   Meeting Convenors:

Who would you like to vote onto the EPHMRA Board? Voting closes 14 May It is voting time for the EPHMRA Agency Board members for 2025-2027. Once again we have a fantastic group of candidates - take a look at the web site for their full profiles. It is a 2 year term of office starting 1 October 2025 and ending 30 September 2027 - one vote per company.

Innovative Approach Award, sponsored by APLUSA – has been won with a joint submission by Darja Irdam, Matthew Turner and Sian Thapar of Hall and Partners with their s