News
2026 Switzerland Meeting - Speaker Line up - Robert Dossin and Uğur Yazgan
2026 Switzerland Meeting | 17th September | Basel
“The Rise of GenAI in Clinical Practice: Implications for the Future of Healthcare Market Research”
EPHMRA – concerns about recent FAMHP guidelines
We are aware of significant concerns that healthcare market research studies may not qualify under Belgium’s FAMHP new guidelines on the application of Article 10. The wording in the guidance and subsequent Q&A document appear to overlook key distinctions between bona fide market research vs. promotional / sales-related activities.
2026 Switzerland Meeting | 17th September | Basel
“Rethinking Pharma Insight Generation in a Consumer Influenced Healthcare Ecosystem”
Join Matteo Fabiani, Associate Director, SKIM, and Hiren Odedra, Disease Area Insights Lead | CVRM Portfolio, Global Pharma Strategy, Roche, as they explore how evolving consumer behaviours are reshaping healthcare market research.
2026 Switzerland Meeting | 17th September | Basel
“What the Future: The Pharma Insights Professional of the 2030s”
2026 Switzerland Meeting | 17th September | Basel
“When Personas Meet AI: Transforming Research Outputs into Decisions”
2026 Switzerland Meeting | 17th September | Basel
2026 Switzerland Chapter Meeting | 17 September | Basel
We're pleased to welcome Mehmet Mert, Director of Integrated Insights, Novartis, and Martin Peters, Executive Director of Integrated Insights, Novartis,
to the speaker line-up for the 2026 Switzerland Chapter Meeting.
"Reimagining Early Pipeline Insights: Using AI Personas to Accelerate and Transform Decision Making"
EPHMRA - launching the Senior Directors Agency Forum.
Could you help shape the future of the healthcare market research industry?
Following the successful launch of the Senior Directors Industry Forum earlier this year, EPHMRA is now establishing the Senior Directors Agency Forum (SDAF) and is looking for 3-4 senior agency leaders to help lead it.
Our speaker line-up is taking shape!
Join us on 17 September at the Novartis Campus, Basel for the 2026 Switzerland Chapter Meeting, where we'll be exploring this year's theme:
Insights 2026 to 2036 - Looking to the Future
We're delighted to announce our confirmed papers and speakers:
“When Personas Meet AI: Transforming Research Outputs into Decisions”
We're delighted to welcome InLight Insights CXI to the EPHMRA community.