Past Events

Webinar: October 20 at 15.15 UK time (45 minutes long)

Bianca Chmit Zappiello

Healthcare Qualitative Quotes Manager

“Children are not little adults”

What is a well-known metaphor for paediatrics also applies to early stage commercial forecasting and strategy. The point of forecasting at an early stage is very different to say a forecast at Phase 3. Foremost, it is not just about Forecasting Accuracy at least not primarily; this is about understanding and unlocking Value and not meant to plan for manufacturing capacity, stock levels or sales and marketing incentives. Hence while in the infancy of a product budgets are typically tighter but possible product value propositions are more numerous the process has to be managed very differently.

An expert panel discussion for experienced researchers, to exchange experience in handling, designing, analysis of CM (including models). It will be technical with some practical aspects, e.g., how to overcome complexity, limitations in number of attributes and levels, what to do with ill conditioned designs, minimum sample sizes for sub group analysis with orthogonal designs.

Speaker: Rachel Lawes – Semiotics Consultant from Lawes Consulting

The 2022 UK Chapter meeting is being held as an in-person meeting in London on Tuesday 26 April 2022.

Taking the Pulse of Patients and Digital Stakeholders / Inspiring Approaches and Best Practices. The webinar recording and report can be found in the member resources area.