The Moment of Truth: #Adhesion
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Meeting Registration - Zoom
Speakers:Adriano Guidi, Menarini Group Michele Spinetta, Menarini Group Daisy Lau, SKIM Group Prof. Bartolome Celli Roberto Ascione, Healthware Group Mark Lambrecht, SAS
This webinar and panel discussion will have 3 key takeaways:
1 - From Adherence to Adhesion: Adhesion represents “the foundation of the house” that can ultimately drive adherent behaviors. It could be measured in-depth in a multi-dimensional world.
2 - Although today there are different possibilities to measure adherence, but most of these present limits and pitfalls to give a comprehensive measurement of adherence.
3 - To address all dimensions of adherence and adhesion, from acceptance to commitment, there is a need to create a new standard and comprehensive tool starting from new tools to new forms of cooperation.