The Moment of Truth: #Adhesion

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Sep 14, 2023 13:30 - 14:45

Event details

Meeting Registration - Zoom


Adriano Guidi, Menarini Group Michele Spinetta, Menarini Group Daisy Lau, SKIM Group Prof. Bartolome Celli Roberto Ascione, Healthware Group Mark Lambrecht, SAS

This webinar and panel discussion will have 3 key takeaways:

1 - From Adherence to Adhesion: Adhesion represents “the foundation of the house” that can ultimately drive adherent behaviors. It could be measured in-depth in a multi-dimensional world.

2 - Although today there are different possibilities to measure adherence, but most of these present limits and pitfalls to give a comprehensive measurement of adherence.

3 - To address all dimensions of adherence and adhesion, from acceptance to commitment, there is a need to create a new standard and comprehensive tool starting from new tools to new forms of cooperation.