About Us

EPHMRA’s Overall Aim

To inspire and empower members to influence decision through expert advice and insights to help drive business performance and gain competitive advantage.

  1. EPHMRA is the hub for excellence to empower members to become the business partner of choice in providing insights and expert advice.
  2. Creating a Healthcare ‘Market Research and Analytics’ Community that defines, develops and shares best practice.
  3. Continuously developing and strengthening the core competencies that allow Members to achieve excellence as business partners and expert advisers.

Excellence means that EPHMRA sets the ‘Gold-standard’ in healthcare ‘market research and analytics’ and continues building excellence by focussing on core competencies that relate to the strategic components of market research, data and analytics and business insights.  This includes primary and secondary market research, forecasting, data analysis, competitive monitoring, KPI performance specialists etc.

Furthermore EPHMRA will provide expert guidance to its members on healthcare ‘market research and analytics’ standards and ethics. 

The Association plans its direction and activities according to the Strategic Plan formed by the Executive Board and published in 2017.

The Board

The management of the Association is undertaken by the Board, which derives its authority from the members, and is responsible for fulfilling the objectives of the Association having regard to the decisions taken by the members at the Annual Meeting.


These are Committees on which EPHMRA members (both Industry and Agency) are active and each Committee liaises with the EPHMRA Board.
board room with chairs


MR Excellence Awards showcase Best Practice and Innovation across our Industry. Find out more here.

Our History

Read more about the history of the Association dating back to 1961.