EPHMRA’s Overall Aim
To inspire and empower members to influence decision through expert advice and insights to help drive business performance and gain competitive advantage.
- EPHMRA is the hub for excellence to empower members to become the business partner of choice in providing insights and expert advice.
- Creating a Healthcare ‘Market Research and Analytics’ Community that defines, develops and shares best practice.
- Continuously developing and strengthening the core competencies that allow Members to achieve excellence as business partners and expert advisers.
Excellence means that EPHMRA sets the ‘Gold-standard’ in healthcare ‘market research and analytics’ and continues building excellence by focussing on core competencies that relate to the strategic components of market research, data and analytics and business insights. This includes primary and secondary market research, forecasting, data analysis, competitive monitoring, KPI performance specialists etc.
Furthermore EPHMRA will provide expert guidance to its members on healthcare ‘market research and analytics’ standards and ethics.
The Association plans its direction and activities according to the Strategic Plan formed by the Executive Board and published in 2017.