News

Welcome to the EPHMRA’s Devices & Diagnostics Group!
Welcome to the EPHMRA’s Devices & Diagnostics Group! Join us as we:
• Ignite Innovation: encouraging companies to expand their market research initiatives.
• Educate and Empower: the need for essential insights on product development and positioning.
• Bridge the Gap: explaining the benefits and challenges of market research for medtech/devices and diagnostics sector.

Have you got your tickets yet? Register Here - https://www.ephmra.org/events/62
It will be a fully immersive interactive day whilst we explore:
- #Foresight #Workshop #Opportunity
- Where is the journey heading?
- What opportunities will the next 10 years bring?

EPHMRA Conference 2025: From Glitches to Insights: The journey of AI avatars in healthcare research.
This paper, presented by Katy Irving and Rory Mitchell, introduces you to ‘Dexter’ an avatar created by HRW.
They will be helping to explain ‘The journey of AI avatars in healthcare research’

‘Unlocking Prescription Drivers: integrating a drive analysis suite with behaviour science’ is a paper being presented by Daniel Kok, SKIM and Bipul Ayan, Bristol Myers Squibb at the 2025 EPHMRA Conference.

Rob Seebold, Buzzback, and Ruhee Jain, Johnson & Johnson, will be presenting at the 2025 EPHMRA Conference.

At the 2025 EPHMRA Conference in London, Mandira Kar, Research Partnership and Ana Claudia Alvarez, Sanofi will be solving the ‘The Treatment Persistence Puzzle’. Helping you ‘crack the code’ with their paper: The Treatment Persistence Puzzle: Cracking the code of treatment adherence.
Mandira and Ana Claudia will take a fresh look at this topic using a powerful blend of qualitative research and ethnographic methodologies.

Introducing our first speakers of the 2025 EPHMRA Conference!

With just 48 hours remaining until the 2025 UK Chapter Meeting in London, EPHMRA extends a heartfelt thank you to our Convenors, without you it simply would not be possible.
So an individual thankyou to;

Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’
Meeting Convenors:
Sanjana Bose, F Hoffmann La Roche

...is our final paper of the 2025 UK chapter meeting, in London!
This paper will be presented by: Nicole Duckworth, ACC, Training Consultant, 4twenty2
To find out more about this event and to view the full 2025 programme, visit - https://lnkd.in/eBaj7_Pm