Sam Halbert

10 Jun 2025

“Forecasting Forum: Conjoint and Qualitative Primary Market Research in the Time of AI” at the 2025 EPHMRA Conference in London.

This session will be presented by okke engelsma, Cerner Enviza & Erik Holzinger, groupH

 

They’ll explore how AI is influencing the way we approach both quantitative methods, with a forward-looking discussion on how to adapt forecasting strategies to keep pace with emerging technologies.

 

To register for this event and to see the rest of the 2025 EPHMRA Conference program, visit - https://ephmraconference.org/