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...with Kyle Haynes, Elma Research and Christine Taylor, Gilead. Their paper is entitled ‘Amplifying Patient Voices: An ERG and community-based approach to LGBTQIA+ POC patient research’.   Kyle and Christine will be joined on stage by colleagues, from within the community, for a panel discussion for this slot.  

Emma Keetels, SKIM and Nassima Trad, BMS will be presenting their paper: ‘The 360 Approach: Unlocking the power of patient voice and co-creation’ at the 2025 EPHMRA Conference in London. This event will be running 24-26 June at the Leonardo Hotel, St. Paul’s. For more information about Emma and Nassima’s paper, visit – ephmraconference.org

In their session ‘The Power of Passive – How it Addresses the Omnichannel Challenge’, Xierong Liu, Ipsos, and Hiren Odedra, Roche, will explore how harnessing passive data can provide richer, more seamless insights across customer touchpoints.

At the 2025 EPHMRA Conference in London, Damian Eade, Lumanity, and Kristina Ogneva, Johnson & Johnson, will present their paper: ‘Building Synthetic Participants – Leveraging Generative AI to Bring the Customer to Life an

Susann Walda, IQVIA and Jannice Roeser, Roche will be presenting their paper ‘Patient Voice – The red thread through drug development lifecycle’ at the 2025 EPHMRA Conference in London. This event will be running 24-26 June at the Leonardo Hotel, St. Paul’s.  

At the 2025 EPHMRA Conference, we will be going from ‘Glitches to Insights’ with Katy Irving and Rory Mitchell, HRW.   Their paper is entitled ‘From Glitches to Insights: The journey of AI avatars in healthcare research’ will take you on a journey with their AI avatars with Rory appearing at the Conference via avatar!  

...will be presented by Lucy Ireland, Branding Science. Her paper is entitled: ‘Using AI to unearth the ‘Past Stories’ to guide our future decisions’.   Lucy will reveal how using AI can influence future decisions on market research.  

Are you making the most of your personal LinkedIn profile and company page? In this 60 minute webinar, our expert LinkedIn trainer Judy Parsons will walk you through how to strengthen your personal LinkedIn presence and turn your company page into a powerful brand that drives leads and visibility for your organisation. There will also be an opportunity to ask questions. Here’s what we'll cover:

Would you like to help shape the future direction of the Association?   The Board comprises the following members:   - President - Past President - Up to 5 Industry Board members - Up to 5 Agency Board members - Treasurer and General Manager (non voting)   Up to 5 Industry members may be appointed to the Board.