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Welcome to the EPHMRA’s Devices & Diagnostics Group! Join us as we:   • Ignite Innovation: encouraging companies to expand their market research initiatives. • Educate and Empower: the need for essential insights on product development and positioning. • Bridge the Gap: explaining the benefits and challenges of market research for medtech/devices and diagnostics sector.

Its purpose is to provide a comprehensive framework for the setup and execution of market research projects with the aim of publication, such as in a peer-reviewed journal. Throughout this document, the term ‘client team’ refers to the internal teams within the healthcare company that has commissioned the research.

As we reflect on last week’s 2025 EPHMRA conference, we want to extend our sincere thanks to all the exhibitors who showcased their expertise with us in London this year. Our thanks goes to:

As the dust settles on the 2025 EPHMRA Conference, we’d like to say a heartfelt thank you to our incredible Convenors, without you, this event would simply not be possible. Your time and expertise make this event truly exceptional. So, a huge thanks to: · Amr Khalil

Victoria Barnosky, PhD, FAHRA, Suazio, explores how evidence meets regulation, with her paper entitled... Integrating real world evidence into human factors testing criteria and reporting.  

‘Evolving market research: Designing dynamic deliverables for a sustainable future’  

‘Long Live Ethnography’   Lizzie Eckardt and Maria Colarusso, STRAT7, share powerful case study insights from the lived menopause experience.  

This session will be presented by okke engelsma, Cerner Enviza & Erik Holzinger, groupH  

Reality-Based Forecasting. Richard Murgatroyd, Roche, explores robust modelling in a time of unpredictability.   This paper will be happening in the Milton suite on day 1 of the EPHMRA Conference.