EPHMRA - Still time to buy your tickets for our Basel Chapter Meeting - 25 September 2025

‘Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’ and we have a great line up of papers:

Navigating the Path to Adoption: Unlocking Early RXers combining Segmentation and Machine Learning

Speakers: Ümit Aktas and Melike Merdan, Bayer

From Stated Preference to Real-World Adoption: An Integrated Forecasting Approach

Speakers: Matteo Fabiani BSc, MSc and Amar Devit, SKIM

ONE VOICE: Integrating data across 60+ countries to track corporate trust and loyalty

Speakers: Ralf Jansen, BI and Annick van Zyl, Instar Research

When something clicks: Fusing data to fuel deeper insight

Speaker: Sarah Brown and Mariel Metcalfe, Research Partnership

From Social Signals to Strategic Claims: A Cultural Insight Approach to Claim Validation

Speaker: Jeremy Hollow, Listen and Learn

The Qual/Quant/Analytics Success Sandwich: Messaging and Positioning a Novel Healthcare Innovation

Speakers: Jemma Reast and Jarlath Mulhern, Madano

Supercharging your patient journey, with data consolidation and workshopping

Speakers: Ben Walker and Rachael Eddleston, Adelphi

The meeting takes place on the 25 September in Basel on the Roche campus.
 

Meeting Convenors:

 

Sanjana Bose, Roche

Fenna Gloggner, Insmed

Angela Duffy, Research Partnership

Ana Maria Aguirre-Arteta, Novartis
 

Take a look at our events page for details on the Agenda - members only. Register here - https://lnkd.in/euHXF6U4