News

EPHMRA is pleased to welcome Acumen Fieldwork to the EPHMRA community as an Agency member. Great to have you on board and we look forward to our collaboration Becki Pickering, Fieldwork Director

EPHMRA members now have access to a wide range of Open University courses through the EPHMRA learning platform, all free of charge. Just some of the courses available include: • The power of infographics in research dissemination – Level 2 • Data analysis: visualisations in Excel – Level 1 • Groups and teamwork – Level 2 • Inclusive Leadership: collaborating for professional development – Level 3

Market research has evolved fast, from standalone studies, to a secondary first mindset, and now to a world where LLMs can interrogate and connect data in entirely new ways. In this session, we will explore how to bring primary and secondary data together effectively. Using real case studies, we will share 3–4 practical principles that show the real value and impact of integrated research. Speakers

Applied AI That Delivers: Workshop What Works, What Doesn’t, and What’s Next for Governance and Real-World Impact Ready to move from AI curiosity to true AI confidence? Join this in-person, interactive EPHMRA training to discover how AI is transforming Pharma Market Research from smarter insights to faster more efficient workflows.  

Upcoming Members Only Webinar: Doing Market Research in KSA and UAE   Gain practical tips on navigating the healthcare system, sampling, accessing respondents, and other key considerations in these fast growing markets.  

Dear Colleague, EPHMRA is dedicated to continuously developing the Code of Conduct. Members provide us with a lot of comments and feedback on the Code, which is very welcome, as it helps us with this development.

New for 2026 Free Online Training We’re delighted to share that EPHMRA members can now access a wide range of Open University courses directly through our online learning platform completely free of charge.   Examples of courses available include: • The power of infographics in research dissemination – 7 hours (Level 2) • Data analysis: visualisations in Excel – 6 hours (Level 1)

Registration is Open for the UK Chapter meeting on 5 March 2026 in London. Our topic for this event is “Integrated Insights – Challenges and Opportunities”. The programme is starting to take shape with the first 2 sets of speakers announced. Click here for more information https://www.ephmra.org/events/81

As the year draws to a close, We’d like to take this opportunity to express our sincere thanks to all our valued members for your dedication, collaboration and contributions throughout the year. Wishing you a joyful festive season filled with rest, laughter and time well spent with family and friends. We look forward to reconnecting and continuing our shared success in 2026!