News

News
Barnosky

EPHMRA Conference 2025: Integrating real world evidence into human factors testing criteria and reporting

Victoria Barnosky, PhD, FAHRA, Suazio, explores how evidence meets regulation, with her paper entitled... Integrating real world evidence into human factors testing criteria and reporting.  
Business Impact
Here is a reminder of the second webinar relating to the EPHMRA MR Excellence Awards 2025.  
Welcome
EPHMRA is pleased to welcome STRAT7 to the EPHMRA community as an Agency member.    Great to have you on board and looking forward to our collaboration. 
Meeting
Have you registered yet for the 2025 Conference? Our mid fee price finishes tomorrow - 3 June, after that there will be a 5% increase in ticket prices Each ticket includes access to the full program of conference papers, Tuesday's welcome drinks, and Wednesday's evening event.
Meeting
...with Clare Carroll, UCB and Rhodri Williams, Accenture Songs.   Clare and Rhodri will guide us through their paper: ‘Who is really steering the ship? – Translating global brand strategy into insight-driven local plans’
EPHMRA
Stephen will look to talk about his journey in recovery from a giant brain aneurysm… With his paper, entitled: ‘A case study in giant brain aneurysms – How a patient-centric approach leads to better outcomes’   It will be great to see both Stephen and Dr. Gargalas on the stage in June at the EPHMRA Conference, I am sure everyone will agree.  
EPHMRA
...with Kyle Haynes, Elma Research and Christine Taylor, Gilead. Their paper is entitled ‘Amplifying Patient Voices: An ERG and community-based approach to LGBTQIA+ POC patient research’.   Kyle and Christine will be joined on stage by colleagues, from within the community, for a panel discussion for this slot.  
EPHMRA
Emma Keetels, SKIM and Nassima Trad, BMS will be presenting their paper: ‘The 360 Approach: Unlocking the power of patient voice and co-creation’ at the 2025 EPHMRA Conference in London. This event will be running 24-26 June at the Leonardo Hotel, St. Paul’s. For more information about Emma and Nassima’s paper, visit – ephmraconference.org
EPHMRA
In their session ‘The Power of Passive – How it Addresses the Omnichannel Challenge’, Xierong Liu, Ipsos, and Hiren Odedra, Roche, will explore how harnessing passive data can provide richer, more seamless insights across customer touchpoints.
EPHMRA
At the 2025 EPHMRA Conference in London, Damian Eade, Lumanity, and Kristina Ogneva, Johnson & Johnson, will present their paper: ‘Building Synthetic Participants – Leveraging Generative AI to Bring the Customer to Life an