The EPHMRA Online Forecasting Forum

The EPHMRA Online Forecasting Forum was set up in 2018 to provide industry and agency members with a place to discuss topics of interest in areas of Forecasting and Data Analysis. At present, there are 130 members in the forum, including 12 from industry and 5 from agencies who meet online twice a month.
A huge thankyou to our Conference programme committee! Without you, the Conference would simply not be possible.   Our Conference Committee are:   Amr Khalil, Ripple International Erik Holzinger, groupH Georgina Cooper, Basis Health Letizia Leprini, Roche Sarah Phillips, IQVIA Stephen Potts, Purdie Pascoe Tracy Machado, Elma Research
‘Utilising in the moment Clickscape data for symptom tracking; a Fibromyalgia patient case study’ presented by Richard Heath, Blue Yonder Research.
Paul Reed, Research Partnership will be presenting his paper: ‘The rise of the healthcare influencer: How influencer culture can support your omnichannel strategy’   The main objective of the paper will be to highlight the role that key online influencers play in both the emotional and pharmacological journey of patients both before and after diagnosis of a condition.  
A big thank you to our 2024 conference sponsors! EPHMRA have had fantastic support in being able to gain sponsorship for the following items:
‘High-Power Patient Involvement: Using Choice Modelling to Inform Forecasting / Uptake’   In this session we will share how methods and tools used in later stage NIS (noninterventional studies) can also be light-weight tools earlier in the product lifecycle and provide quantitative patient/caregiver input with robust analysis - without the burden of a full NIS.  
‘Closing the gap between segmentation and real life: how AI can help to identify levers for and develop more targeted approaches’   This paper is being presented by Masha Eletskaya, Lumanity.   For more information, visit –
Join us for an informative webinar which will focus on giving our members some hints and tips about ‘Doing market research in Mexico’.   Covering the healthcare system, sampling, accessing respondents, key factors to consider.   𝗦𝗽𝗲𝗮𝗸𝗲𝗿: Simeon Pickers, Psyma 𝗖𝗼𝗻𝘃𝗲𝗻𝗼𝗿: Hilary Worton, APLUSA and LDC member   𝗔𝗯𝗼𝘂𝘁 𝗦𝗶𝗺𝗲𝗼𝗻 𝗣𝗶𝗰𝗸𝗲𝗿𝘀
See the paper: Segmentation in the time of Omnichannel, at the 2024 EPHMRA Conference.