Its purpose is to provide a comprehensive framework for the setup and execution of market research projects with the aim of publication, such as in a peer-reviewed journal.

Throughout this document, the term ‘client team’ refers to the internal teams within the healthcare company that has commissioned the research.

The term ‘agency’ refers to the market research agency responsible for conducting the research. While this document serves as a guide, it is not intended to replace existing protocols of the healthcare company.

However, in situations where formal processes are not established, this document offers a valuable framework and practical tips for both parties to ensure successful project execution and publication.

As a member you can access and read the full document here - https://lnkd.in/eh5hdDkF
 

(member log in needed)
 

Any questions then do get in touch via generalmanager@ephmra.org