Looking for support around this topic? We can help!

1. Guidance document - Our Executive Board Workstream has designed a guidance for insight professionals working within healthcare companies or market research agencies.

2. Challenges and Considerations for Publication of Qualitative Primary Market Research – an Agency Perspective. Rachel Hiley and Rachael Eddleston, Adelphi Research presented a paper at the Young Professionals April online conference – slides and recording available.

Its purpose is to provide a comprehensive framework for the setup and execution of market research projects with the aim of publication, such as in a peer-reviewed journal.

As a member you can access and read the full document here - https://www.ephmra.org/resources-page/2025-publication-market-research-…

(member log in needed)