Guidance – Publishing Market Research

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1. Guidance document - Our Executive Board Workstream has designed a guidance for insight professionals working within healthcare companies or market research agencies.

2. Challenges and Considerations for Publication of Qualitative Primary Market Research – an Agency Perspective. Rachel Hiley and Rachael Eddleston, Adelphi Research presented a paper at the Young Professionals April online conference – slides and recording available.

Its purpose is to provide a comprehensive framework for the setup and execution of market research projects with the aim of publication, such as in a peer-reviewed journal.

As a member you can access and read the full document here - https://lnkd.in/eh5hdDkF (member log in needed)