Basel meeting on 25 September 2025
Early Bird tickets available till 1 September

‘Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’

Book your tickets now whilst at the Early Bird price of CHF450+VAT, this will rise to 550 CHF + VAT on 1 September 2025.

Meeting Convenors:
 

Sanjana Bose, Roche
 

Fenna Gloggner, Insmed
 

Angela Duffy, Research Partnership
 

Ana Maria Aguirre-Arteta, Novartis
 

We have a great line up of papers:

Navigating the Path to Adoption: Unlocking Early RXers combining Segmentation and Machine Learning
Speakers: Ümit Aktas and Melike Merdan, Bayer
 

From Stated Preference to Real-World Adoption: An Integrated Forecasting Approach
Speakers: Matteo Fabiani BSc, MSc and Amar Devit, SKIM
 

ONE VOICE: Integrating data across 60+ countries to track corporate trust and loyalty
Speakers: Ralf Jansen, BI and Annick van Zyl, Instar
 

When something clicks: Fusing data to fuel deeper insight
Speaker: Sarah Brown and Mariel Metcalfe, Research Partnership
 

From Social Signals to Strategic Claims: A Cultural Insight Approach to Claim Validation
Speaker: Jeremy Hollow, Listen and Learn
 

The Qual/Quant/Analytics Success Sandwich: Messaging and Positioning a Novel Healthcare Innovation
Speakers: Jemma Reast and Jarlath Mulhern, Madano
 

Supercharging your patient journey, with data consolidation and workshopping
Speakers: Ben Walker and Rachael Eddleston, Adelphi
 

The meeting takes place on the 25 September in Basel on the Roche campus. Take a look at our events page for details on the Agenda - members only.
 

Look at the event and register here - https://lnkd.in/e6XW3EQx