Jemma Reast and Jarlath Mulhern of Madano will be speaking at our 2025 EPHMRA Chapter Meeting in Basel on 25th September.
 

Their paper is entitled: ‘The Qual/Quant/Analytics Success Sandwich: Messaging and Positioning a Novel Healthcare Innovation’ and will reveal how integrating qual, quant, and data science unlocked a 360° market view to guide naming, messaging, and strategy for a first-of-its-kind diagnostic.
 

Attendees will leave with a practical, transferable framework to tackle similar challenges in disruptive pharma and diagnostics launches.
 

Register now, for the 2025 EPHMRA Chapter Meeting here: https://lnkd.in/euHXF6U4
 

Venue: Konzern-Hauptsitz, Grenzacherstrasse 124, Basel 4070. Switzerland