News

‘The Future of Insights in MR’ at the 2025 EPHMRA Conference.
Join us for an interactive and thought-provoking session where we delve into ‘The Future of Insights in MR’ at the 2025 EPHMRA Conference.
We will draw on our three fantastic panelists knowledge within MR and tapping into general trends within the industry. We’ll then open the floor to a broader range of hot topics giving you, the audience, the power to decide what we dive into.

Members might be interested to read guidance from the ICO on AI.
The guidance is suitable for businesses in the public, private and third sectors and includes:
Artificial intelligence (AI) and data protection
A detailed overview of how to apply the principles of the UK GDPR to the use of information in AI systems.

Panel Discussion: Embracing AI before it Embraces us: Navigating our way toward the future, staying relevant while elevating our value as an industry.
Convenor: Elizabeth Kehler, Adelphi Research
Contributors: Alex Kirkman, Strategic Insights Director Specialty Care Therapy Area, GSK and Vijay Chand, Director, Global Reporting, AstraZeneca

Adelphi Research sponsors our Award and the webinar was expertly steered by Rachel Pughe, Senior Director, Adelphi.
Log in at www.ephmra.org – resources – webinars and find the recording...

Join us on the 22nd June as our MR Excellence Award Innovative Approach winners present their paper, with a Q&A session.
Innovative Approach Award (sponsored by APLUSA)
22 June 15:00-15:30 UK time

Our second parallel session with a focus on forecasting and analytics will be with speaker: okke engelsma and Erik Holzinger
Taking place Wednesday 28 June at 15.50 in the Oxford Suite
Okke and Erik will be discussing - TPP Design for commercially focused Qualitative and Quantitative Market Research

On Wednesday 28 June at 14.40 we have forecasting and analytics parallel session
Our first parallel session is…
Beyond the buzzword: Can Behavioural Science improve pharma forecasts?

2023 EPHMRA Conference
Here is a video roundup of our final day at the 2023 EPHMRA Conference on 29th June -
https://vimeo.com/836852953/b80b5d8c25?share=copy

2023 EPHMRA Conference
Here is a video roundup of our final day at the 2023 EPHMRA Conference on 29th June -
https://vimeo.com/836852953/b80b5d8c25?share=copy

2023 EPHMRA Conference Sponsor – AplusA
Thanks to APLUSA for sponsoring the Evening Event Selfie Bot (28 June). Come along and relax and have your photo taken by the Selfie Bot!
Find out more about our sponsor here - https://www.aplusaresearch.com/