News

2025 EPHMRA Basel Chapter Meeting: “When something clicks: Fusing data to fuel deeper insight”
One of the key takeaways from the paper by Sarah Brown and Mariel Metcalfe of Research Partnership, which is called “When something clicks: Fusing data to fuel deeper

Join us at the 2024 EPHMRA Conference and hear about the paper...
'Understanding doctors as people to fuel insights-driven omnichannel strategy and personalised engagement'

Looking for training on 'Forecasting For Non-Forecasters'?
Then join us for a 4 hour workshop on 24 June in London – at just £200 + VAT per delegate
It is not going to break the bank!
Register here: https://ephmraconference.org/forecasting-for-non-forecasters/

We look forward to welcoming you all to London on 5 March for the 2024 EPHMRA UK One-day meeting.
Here is a link to our LinkedIn post, with a run-down of what papers are being presented - https://www.linkedin.com/feed/update/urn:li:activity:7160938608256798720

5 March at the 2024 UK Chapter meeting we will be joined by Neil Phillips from M3 Global Research
He will present his paper - AI in Healthcare MR: A fieldwork perspective.

EPHMRA Webinar
Discovering growth pathways for your brand: Harness the power of Structural Equation Modelling within your brand tracking studies
March 12 2024
14.00 – 14.45 UK time

5 March at the 2024 UK Chapter meeting we will be joined by Bilal Babar
...to present his paper: Insights search, insight summarisation and story creation using the power of generative AI.

At the EPHMRA UK Chapter meeting 2024 our paper from Day One Strategy will be entitled: Working in hAIrmony; Unleashing the power of practical intelligence.
This paper will be presented by Ben Lorkin and Daniel Gallagher of Day One Strategy.

‘Artificial Intelligence and Synthetic Data: A new era of market research’
from Human8 is our second paper of the 2024 UK Chapter Meeting.
Our speaker for this paper is – Paul Child

Our first paper of the 2024 UK Chapter meeting for the paper is entitled ‘Peek into 2034’ from PSA Consultants.
Our speaker for this paper is – Preriit Souda