News
New Member - HMR Health Market Research Portugal
EPHMRA is pleased to welcome HMR - Health Market Research Portugal to the EPHMRA community as an Agency member.
Great to have you on board and we look forward to our collaboration.
João Garção Teixeira
Paul Reed, Research Partnership will be presenting his paper: ‘The rise of the healthcare influencer: How influencer culture can support your omnichannel strategy’
The main objective of the paper will be to highlight the role that key online influencers play in both the emotional and pharmacological journey of patients both before and after diagnosis of a condition.
A big thank you to our 2024 conference sponsors!
EPHMRA have had fantastic support in being able to gain sponsorship for the following items:
‘High-Power Patient Involvement: Using Choice Modelling to Inform Forecasting / Uptake’
In this session we will share how methods and tools used in later stage NIS (noninterventional studies) can also be light-weight tools earlier in the product lifecycle and provide quantitative patient/caregiver input with robust analysis - without the burden of a full NIS.
‘Closing the gap between segmentation and real life: how AI can help to identify levers for and develop more targeted approaches’
This paper is being presented by Masha Eletskaya, Lumanity.
For more information, visit – https://ephmraconference.org/
Join us for an informative webinar which will focus on giving our members some hints and tips about ‘Doing market research in Mexico’.
Covering the healthcare system, sampling, accessing respondents, key factors to consider.
𝗦𝗽𝗲𝗮𝗸𝗲𝗿: Simeon Pickers, Psyma
𝗖𝗼𝗻𝘃𝗲𝗻𝗼𝗿: Hilary Worton, APLUSA and LDC member
𝗔𝗯𝗼𝘂𝘁 𝗦𝗶𝗺𝗲𝗼𝗻 𝗣𝗶𝗰𝗸𝗲𝗿𝘀
See the paper: Segmentation in the time of Omnichannel, at the 2024 EPHMRA Conference.
Join us at the 2024 EPHMRA Conference and hear about the paper...
‘Applying a ‘human’ approach to strategy development - co-creating a road map for Parallel session customer engagement’
See Paul Griffiths, Client Advocates present his paper...
‘How Agencies and Pharma clients can collaborate to make sure that research and Parallel session insight is seen as an investment, rather than a cost’ at the 2024 EPHMRA conference.
Looking for an interactive session around Analogues in Forecasting? Then this is the Conference session for you!
In this panel discussion, entitled - Analogues in Forecasting – Bread & Butter or Marmite? - We will brief the audience about analogues, talk through a couple of case studies on how they are being used and discuss their merits and pitfalls.