News
2025 EPHMRA Basel Chapter Meeting: “When something clicks: Fusing data to fuel deeper insight”
One of the key takeaways from the paper by Sarah Brown and Mariel Metcalfe of Research Partnership, which is called “When something clicks: Fusing data to fuel deeper
And onto one of Wednesday's 2024 EPHMRA Conference papers…
A huge thankyou to our Conference programme committee!
Without you, the Conference would simply not be possible.
Our Conference Committee are:
Amr Khalil, Ripple International
Erik Holzinger, groupH
Georgina Cooper, Basis Health
Letizia Leprini, Roche
Sarah Phillips, IQVIA
Stephen Potts, Purdie Pascoe
Tracy Machado, Elma Research
‘Utilising in the moment Clickscape data for symptom tracking; a Fibromyalgia patient case study’ presented by Richard Heath, Blue Yonder Research.
Paul Reed, Research Partnership will be presenting his paper: ‘The rise of the healthcare influencer: How influencer culture can support your omnichannel strategy’
The main objective of the paper will be to highlight the role that key online influencers play in both the emotional and pharmacological journey of patients both before and after diagnosis of a condition.
A big thank you to our 2024 conference sponsors!
EPHMRA have had fantastic support in being able to gain sponsorship for the following items:
‘High-Power Patient Involvement: Using Choice Modelling to Inform Forecasting / Uptake’
In this session we will share how methods and tools used in later stage NIS (noninterventional studies) can also be light-weight tools earlier in the product lifecycle and provide quantitative patient/caregiver input with robust analysis - without the burden of a full NIS.
‘Closing the gap between segmentation and real life: how AI can help to identify levers for and develop more targeted approaches’
This paper is being presented by Masha Eletskaya, Lumanity.
For more information, visit – https://ephmraconference.org/
Join us for an informative webinar which will focus on giving our members some hints and tips about ‘Doing market research in Mexico’.
Covering the healthcare system, sampling, accessing respondents, key factors to consider.
𝗦𝗽𝗲𝗮𝗸𝗲𝗿: Simeon Pickers, Psyma
𝗖𝗼𝗻𝘃𝗲𝗻𝗼𝗿: Hilary Worton, APLUSA and LDC member
𝗔𝗯𝗼𝘂𝘁 𝗦𝗶𝗺𝗲𝗼𝗻 𝗣𝗶𝗰𝗸𝗲𝗿𝘀
See the paper: Segmentation in the time of Omnichannel, at the 2024 EPHMRA Conference.