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William Neill, Adelphi, will be presenting his paper: ‘Using Simulated Patients Cases To Assess The Clinical Decision process of HCPs’ William will be talking about how using simulated patient cases can generate actionable insights and how this methodology allowed them to capture the full diagnostic pathway.

Have you got your tickets yet? Register Here - https://www.ephmra.org/events/62   It will be a fully immersive interactive day whilst we explore:   - #Foresight #Workshop #Opportunity - Where is the journey heading? - What opportunities will the next 10 years bring?

This paper, presented by Katy Irving and Rory Mitchell, introduces you to ‘Dexter’ an avatar created by HRW.   They will be helping to explain ‘The journey of AI avatars in healthcare research’  

‘Unlocking Prescription Drivers: integrating a drive analysis suite with behaviour science’ is a paper being presented by Daniel Kok, SKIM and Bipul Ayan, Bristol Myers Squibb at the 2025 EPHMRA Conference.  

Rob Seebold, Buzzback, and Ruhee Jain, Johnson & Johnson, will be presenting at the 2025 EPHMRA Conference.  

At the 2025 EPHMRA Conference in London, Mandira Kar, Research Partnership and Ana Claudia Alvarez, Sanofi will be solving the ‘The Treatment Persistence Puzzle’. Helping you ‘crack the code’ with their paper: The Treatment Persistence Puzzle: Cracking the code of treatment adherence. Mandira and Ana Claudia will take a fresh look at this topic using a powerful blend of qualitative research and ethnographic methodologies.

Introducing our first speakers of the 2025 EPHMRA Conference!

With just 48 hours remaining until the 2025 UK Chapter Meeting in London, EPHMRA extends a heartfelt thank you to our Convenors, without you it simply would not be possible. So an individual thankyou to;

Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’   Meeting Convenors: Sanjana Bose, F Hoffmann La Roche