2026 Switzerland Meeting | 17th September | Basel

“When Personas Meet AI: Transforming Research Outputs into Decisions”

Join Ümit Aktas, Brand Insight Strategist, Director, Bayer, as he explores how AI can transform personas from static profiles into practical tools for smarter decision-making.

Discover how AI-enhanced Women/Patient and HCP personas, built using multiple real-world data sources, can improve targeting, messaging and omnichannel planning, while laying the foundations for future AI-powered simulations.

Registration is now open. Join us to explore this and many more forward-thinking presentations under this year's theme, Insights 2026 to 2036 - Looking to the Future.

Register here: https://www.ephmra.org/events/91