This years theme is

Insights 2026 to 2036 - Looking to the Future

Confirmed Papers so far:

When Personas Meet AI: Transforming Research Outputs into Decisions

Speaker: Umit Aktas, Bayer

What the Future: The Pharma Insights Professional of the 2030s

Speaker: Melissa Moodley, Ipsos

The rise of GenAI in clinical practice: Implications for the future of healthcare market research

Speakers: Robert Dossin, Instar Research and Uğur Yazgan, Stemline Therapeutics

Rethinking Pharma Insight Generation in a Consumer Influenced Healthcare Ecosystem

Speakers: Matteo Fabiani, SKIM and Hiren Odedra, Roche

Beyond the Hype: What a Head-to-Head Study Revealed About Synthetic Research

Speakers: Marta Guida and Brian Robbins, Novartis

Reimagining Early Pipeline Insights: Using AI Personas to Accelerate and Transform Decision Making

Speakers: Mehmet Mert and Martin Peters, Novartis

Registration is now open.

This is a members only event - CHF 450+VAT each