Lawes Consulting Ltd

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Main contact

Services and Expertise

Brand Research, Business Insights, Consultancy, Creativity / Ideation workshop, Ethnography, Gamification, New Product Development, Patient research, Positioning research, Semiotics Research and Analysis

Countries they work in

United Kingdom

More about us

Dr Rachel Lawes is a psychologist who turns consumer insight into marketing strategy. She is the author of Using Semiotics in Marketing: Achieving consumer insight for brand growth and profits (Kogan Page, 2020) and Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales. Both are comprehensive, practical and expert guides to semiotics for marketing based on 20 years of commercial experience. Rachel works globally and is recognised for her ability to connect patient and consumer psychology to large social and cultural trends. She is a Fellow of the Market Research Society.

Pharma is a particular specialism and research interest of Rachel's. Her semiotic guides to pharmaceutical packaging and the patient journeys of people with rare genetic diseases date back to the early 2000s. At present, she specialises in chronic conditions including obesity, skin and joint conditions and diabetes. Other interests include oncology, haematology and psychiatry.

Other contacts

Rachel Lawes, PhD, FMRS

Job title: Founder & CEO, Lawes Consulting Ltd

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