2026 Switzerland Meeting | 17th September | Basel

We're pleased to welcome Marta Guida, Associate Director, Integrated Insights & Market Research, Novartis, and Brian J. Robbins PhD CMRS, Executive Director, Integrated Insights Oncology, Novartis, to the speaker line-up for the 2026 Switzerland Chapter Meeting.

“Beyond the Hype: What a Head-to-Head Study Revealed About Synthetic Research"

Can synthetic research support real-world business decisions?”

Marta and Brian will share findings from a comparative study exploring AI-enabled human research and simulated customer research, revealing how these emerging approaches can help shape smarter commercial decisions.

Registration is now open. Join us in Basel on 17 September.

Register here: https://www.ephmra.org/events/91