2026 Switzerland Chapter Meeting | 17 September | Basel

We're pleased to welcome Mehmet Mert, Director of Integrated Insights, Novartis, and Martin Peters, Executive Director of Integrated Insights, Novartis,

to the speaker line-up for the 2026 Switzerland Chapter Meeting.

"Reimagining Early Pipeline Insights: Using AI Personas to Accelerate and Transform Decision Making"

Discover how AI-powered simulated personas are transforming early pipeline decision making. Through a real-world case study, Mehmet and Martin will demonstrate how AI-generated HCP and payer personas can provide valuable directional insights before traditional primary market research, helping teams explore unmet needs, test early value propositions and make faster, more informed decisions.

Registration is now open. Join us in Basel on 17 September.

Register here: https://www.ephmra.org/events/91