Incentive Payment Guidelines - Update

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Nov 21, 2022
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Incentive Payment Guidelines


The BHBIA have published their ‘Guidelines for Incentive Payments Within Market Research.


BHBIA members are encouraged to use this guide to reduce problematic pressures on respondent incentive payments based on ‘fair market values’, known as FMVs, during the primary market research process.


The guide is designed to help our members remunerate those that participate in healthcare market research fairly, protect the quality of the sample and the quality of the data produced, whilst working within the necessary industry regulations and company requirements.


It includes an introductory section, explaining the concept of FMV and background to the issues, and is then split into three sections. Each section provides guidance to help with the main issues reported by the BHBIA membership and contains information that will help you to understand, highlight and check all the factors that can impact FMVs and alert you to the situations where some flexibility may be required.