Insights 2026 to 2036 – Looking to the Future
17 September 2026 | Basel, Switzerland
Featured papers include:
When Personas Meet AI: Transforming Research Outputs into Decisions
What the Future: The Pharma Insights Professional of the 2030s
The Rise of GenAI in Clinical Practice: Implications for the Future of Healthcare Market Research
Robert Dossin, Instar Research & Uğur Yazgan, Menarini Stemline
Rethinking Pharma Insight Generation in a Consumer Influenced Healthcare Ecosystem
Matteo Fabiani BSc, MSc, SKIM & Hiren Odedra, Roche
Beyond the Hype: What a Head-to-Head Study Revealed About Synthetic Research
Marta Guida & Brian J. Robbins PhD CMRS, Novartis
Reimagining Early Pipeline Insights: Using AI Personas to Accelerate and Transform Decision Making
Mehmet Mert & Martin Peters, Novartis
Six papers. Six perspectives. One look at the decade ahead.
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