In complex therapy areas, the challenge is often not a lack of data, but a lack of connection between diverse data sources. We propose sharing a practical case study demonstrating how Ipsos integrated multi-source data to drive cross-functional alignment and generate actionable insights that link today’s commercial tactics with long-term pipeline development.

This approach created a rich, multi-layered view of patient needs and physician behaviours. Our methodology combined:

• Syndicated & Existing Data
• Social Media Listening
• Primary Qualitative Research

This integrated approach requires a fusion of skills as varied as the data sources. Our team combined deep therapeutic expertise with strategic consulting, analytics, and data synthesis to translate complex information into clear, actionable guidance. This case study will provide delegates with a practical framework for turning multi-source data into a powerful strategic asset that drives measurable business impact.

Speakers: Hannah Brown, Director of Syndicated Services and Theano Anastasopoulou, Director Data Advisory - Ipsos

Convenor: John Grime, Prescient