Healthcare market research is evolving rapidly. Global studies, AI-powered platforms, and new technology providers are transforming how research is delivered – while privacy regulations across jurisdictions continue to create challenges for multi-country research.
This webinar will provide a practical review of the legal bases available, explore how they are applied differently across jurisdictions, and demonstrate why informed consent remains the most practical and ethically robust foundation for healthcare market research.
The webinar will:
- Provide a clear overview of the legal bases used for personal data processing across major global privacy frameworks
- Examine how consent, legitimate interest, and other bases are treated differently across jurisdictions – and what this means for multi-country research
- Present why informed consent is recommended as best practice, supporting transparency, voluntary participation, and cross-border compliance
- Highlight the importance of embedding compliance into technology and platform design from the outset
Target Audience
This webinar is designed for professionals in:
- Pharmaceutical, Diagnostics and Medical Devices companies
- Market Research agencies
- Technology/Platform providers supporting healthcare market research
It is particularly relevant for professionals working in:
- Compliance & Privacy
- Research operations
- Fieldwork and panel management
- Technology development
Key Takeaways for Attendees
- Understand how legal bases differ across global privacy frameworks, particularly for all the personal data processed in healthcare market research.
- Learn why informed consent is the practical and ethical "gold standard" – and when alternatives may apply
- Recognise the importance of building privacy and compliance into research platforms and new product solutions from the outset.
Speakers: Matteo Cappai, Director, Co-Head of Healthcare Compliance, Ipsos and Sarah-May Hall, Managing Director, Zeste Health
Convenor: Georgina Butcher, EPHMRA Ethics Consultant