The webinar would look at –
• MedTech segmentation methodologies and approaches

• Why it is critical to understand the roles, motivations, and influence of key stakeholders across procurement, clinicians, nurses, IT, and department leadership in the MedTech buying process

• How to blend attitudinal and behavioural data to create more targeted and impactful segments

• How to choose the right segmentation approach based on product type, data availability, and organizational needs, with examples drawn from real‑world applications

Target Audience

This webinar is designed for professionals in the MedTech industry, particularly those in product development and commercialization roles [e.g., product manager, , director, VP of product management, chief strategy officer, senior sales representative, account manager, marketing manager, business strategy lead, business development manager, design engineer, systems engineer, lead engineer, supply chain manager, manufacturing manager, operations manager].

Key Takeaways for Attendees

• A practical understanding of how to segment MedTech customers based on behaviors, attitudes, demographics, and needs to identify the most receptive target segments
• How to apply segmentation for MedTech-specific needs, where purchasing decisions are shaped not just by individual physicians, but by value analysis committees, group purchasing organizations (GPOs), integrated delivery networks (IDNs), and payers
• How to maximize the value of segmentation by translating results into customized messaging aligned to the distinct needs, behaviors, and motivations of each stakeholder group

Speakers: Ann Myer and Jen Rice - IQVIA
Convenor: Megha Maheshwari - IQVIA and Committee Member