In the evolving world of medical devices and combination products, understanding and applying Human Factors (HF) is not just a regulatory hurdle—it's a strategic key to commercial success. As regulatory expectations evolve and new technologies emerge across markets, how can you ensure your HF strategy is not only compliant but also a source of competitive advantage?

Join EPHMRA for a 45-minute webinar slot that moves beyond the basics to explore the application of HF research today, including 10-15 minutes for Q&A. We will ground the discussion in real-world case studies and highlight trends in the industry.

Speakers:

• Marissa Vallette, Ph.D., Vice President, User Experience and Human Factors, Ipsos
• Tom Snell, Associate Director, User Experience, Ipsos

Convenor

• Dr. Michael Renz, Ipsos - Lead Medical Devices & Diagnostics Germany & Member EPHMRA Devices & Diagnostics Committee

Target Audience

This webinar is designed for professionals in the pharmaceutical, MedTech, and medical device industries, particularly those in roles related to Regulatory Affairs, R&D, Product Management, Marketing, and Device Engineering who are involved in the product development lifecycle.

Key Takeaways for Attendees

• Understand the strategic business case for HF beyond simple regulatory compliance.
• Gain practical insights from real-world case studies on how to integrate HF throughout the product lifecycle.
• Learn about emerging trends and innovative research methodologies.
• Appreciate the importance of global and cultural considerations in developing devices for diverse user groups.