It is hoped that the introduction of new AI-powered research tools and techniques will lead to a significant improvement in the way we analyse qualitative data, in terms of both the speed and the quality of the insights we are able to gain. These research tools have been designed with the aim of providing a deeper level of insight into qualitative data.

Charlotte (Produkt + Markt) will give us insights on how to “Embrace Your New Assistant – How AI and Humans Navigate the Qualitative Research Journey Together” and Oliver (Q | Agentur für Forschung GmbH) looks at “Quantified Qualitative: Data pipeline of patient opinions with AI-based analysis”.

This webinar is intended to serve as an introduction to two of these new tools, their functionality and how they enhance qualitative research. At the end of the webinar, we will discuss when and how these new approaches can be utilized, but also the potential caveats when using these tools.

This webinar is for: Anyone interested in qualitative data, professionals, and learners

This is a members only webinar.

About the Speakers

Charlotte Stöckmann, Research Consultant, Produkt + Markt - Drawing on her psychological background to advise clients in healthcare sector and data science. Leveraging expertise and AI enthusiasm to provide insightful and strategic guidance for data-driven decision-making.

Oliver Tabino, Founder & Managing Director, Q | Agentur für Forschung GmbH - As founder and managing partner at Q, Oliver Tabino transforms market research with his uncanny ability to extract insights from both humans and algorithms. An award-winning agency leader and fixture on the conference circuit, Oliver is an international expert in qualitative methods, netnography & social listening. At the last ephmra German chapter meeting he created future scenarios about the healthcare market with an LLM.