Paper: The Problem with Compelling’: Hidden Ambiguous Language in Market Research

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Feb 12, 2026

Consider this a teaser of insights we’re bringing to the EPHMRA Conference.

Esme Barrow-Williams, Senior Director and Katy Irving, Global Head of Behavioural Science - Healthcare Research Worldwide (HRW) introduce their upcoming paper:

“The Problem with ‘Compelling’: Hidden Ambiguous Language in Market Research”

Watch for a glimpse into the thinking and insight they’ll be sharing live in London this June.

Secure your place here: https://www.ephmra.org/conference