Paper: Calibrating over and under-statement in product uptake

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Feb 11, 2026

An insight into another great paper that we will be bringing to you at the EPHMRA Conference.

David Eatwell, Head of Insights, Porterhouse Insights share an introduction to his paper:

“Calibrating over and under-statement in product uptake”

Join us in London to explore fresh thinking, real-world insight and the ideas shaping the future of healthcare market research.

Register now: https://www.ephmra.org/conference