Join EPHMRA for a 45-minute webinar + Q&A on how customer segmentation can boost MedTech success.
Webinar: Segmentation Strategies for the MedTech Industry
24 March 2026 - 15:00-15:45 UK Time
Learn how to:
- Apply segmentation across clinicians, nurses, procurement, and leadership
- Blend attitudinal and behavioural data for impactful insights
- Translate segments into tailored messaging and strategy
Speakers: Ann Mayer, Senior Principal - IQVIA Medtech & Jen Rice, Principal, Advanced Research Solutions - IQVIA
Convenor: Megha Maheshwari, Principal - IQVIA and Devices & Diagnostics Committee Member
Perfect for MedTech professionals in product, commercial, strategy, and sales roles.
Register Here https://us06web.zoom.us/meeting/register/dAnCfPdjSpSGXqABKnoCsA#/regist…
Members Webinar Only