Registration is open for our fantastic lineup of speakers for 18 October online Asia-Pac Conference.
Looking to find out more about - Optimal approaches to assessing patient willingness to pay for treatment in Southeast Asia: a case study analysis?
Alison Keetley, Head of Market Access, South East Asia at Johnson & Johnson and Louise Hogg, Director, Market Access APAC at Ipsos
The APAC region holds a diverse Health Technology Assessment (HTA) and pricing and reimbursement landscape. While some markets have advanced reimbursement systems in place to guide reimbursement and coverage decisions, in other lower-income countries reimbursement remains suboptimal leaving patients as the main payer for treatment.
In this paper we aim to explore the optimal approaches to assessing patient willingness to pay for treatments in the region.
Register here - https://www.ephmra.org/events/12