In-person meeting in Basel - 27 September 2022

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Sep 14, 2022
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27 September – In-person meeting in Basel

Join us to hear: Experience Management Powered by Voice of Customer (VoC) from Reinhard Moschitz, Executive Director, Global Lead Voice of Customer Development, Novartis


Novartis have developed a Voice of the Customer Program using a platform called Medallia where they use ask their 1m HCPs for feedback.


They send out short surveys and follow up with individuals to close the loop and improve their experiences over time. This enables the company to get real time and actionable feedback direct from their customers and to action the findings. Novartis sees this very much as an augmentation to ‘standard’ market research.


Register today: