Protecting survey data quality starts before the first response and continues through the final dataset. A new Data Cleaning and Verification Toolkit is now available.
Developed with the Canadian Research Insights Council (CRIC) and Market Research Society (MRS), the toolkit brings together three practical guides to help sample buyers:
• Validate participants,
• Apply in-survey quality controls,
• Evaluate responses for post-survey cleaning and removal,
• Ask suppliers better questions about their quality practices.
The goal: Identify poor-quality or fraudulent responses while preserving valid data and making informed, transparent decisions.
Explore the toolkit and share it with your research and procurement colleagues: