The Global Data Quality initiative (GDQ) has welcomed EPHMRA to its growing coalition – our participation strengthens the collaborative effort to tackle data quality challenges and build confidence in market research, consumer insights, and analytics worldwide.
As threats to research integrity continue to evolve, collaboration across borders and specialties is essential. GDQ brings organizations together to develop practical guidance, promote transparency, and help the sector address survey fraud, sampling bias, and other risks that undermine confidence in research. The Initiative also emphasises improving the research participant experience and establishing shared terminology to support clearer conversations about quality.