EPHMRA – concerns about recent FAMHP guidelines

We are aware of significant concerns that healthcare market research studies may not qualify under Belgium’s FAMHP new guidelines on the application of Article 10. The wording in the guidance and subsequent Q&A document appear to overlook key distinctions between bona fide market research vs. promotional / sales-related activities.

EPHMRA, alongside its partners, is proactively engaging with the relevant EU and local regulators to address these issues as a priority. Watch this space for future updates!