Basel meeting on 25 September 2025
‘Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’
Book your tickets now whilst at the Early Bird price of CHF450+VAT.
This will rise to 550 CHF + VAT on 1 September 2025.
Meeting Convenors:
Sanjana Bose, Roche
Fenna Gloggner, Insmed
Angela Duffy, Research Partnership
Ana Maria Aguirre-Arteta, Novartis
We have a great line up of papers:
Navigating the Path to Adoption: Unlocking Early RXers combining Segmentation and Machine Learning
Speakers: Ümit Aktas and Melike Merdan, Bayer
From Stated Preference to Real-World Adoption: An Integrated Forecasting Approach
Speakers: Matteo Fabiani BSc, MSc and Amar Devit, SKIM
ONE VOICE: Integrating data across 60+ countries to track corporate trust and loyalty
Speakers: Ralf Jansen, BI and Annick van Zyl, Instar Research
When something clicks: Fusing data to fuel deeper insight
Speaker: Sarah Brown and Mariel Metcalfe, Research Partnership
From Social Signals to Strategic Claims: A Cultural Insight Approach to Claim Validation
Speaker: Jeremy Hollow, Listen and Learn
The Qual/Quant/Analytics Success Sandwich: Messaging and Positioning a Novel Healthcare Innovation
Speakers: Jemma Reast and Jarlath Mulhern, Madano
Supercharging your patient journey, with data consolidation and workshopping
Speakers: Ben Walker and Rachael Eddleston, Adelphi
The meeting takes place on the 25 September in Basel on the Roche campus. Take a look at our events page for details on the Agenda - members only.
And you can register for this event here - https://www.ephmra.org/events/64