At the 2025 EPHMRA Conference in London, Damian Eade, Lumanity, and Kristina Ogneva, Johnson & Johnson, will present their paper: ‘Building Synthetic Participants – Leveraging Generative AI to Bring the Customer to Life and Deliver’.

Damian and Kristina will explore how generative AI can revolutionise customer understanding by creating synthetic participants that breathe life into insights.

To hear their innovative approach in-person, register for the 2025 EPHMRA Conference via our website: https://ephmraconference.org/