Event details

The webinar would look at –
• MedTech segmentation methodologies and approaches

• Why it is critical to understand the roles, motivations, and influence of key stakeholders across procurement, clinicians, nurses, IT, and department leadership in the MedTech buying process

• How to blend attitudinal and behavioural data to create more targeted and impactful segments

• How to choose the right segmentation approach based on product type, data availability, and organisational needs, with examples drawn from real‑world applications

Target Audience

This webinar is designed for professionals in the MedTech industry, particularly those in product development and commercialisation roles. 

Key Takeaways for Attendees

A practical understanding of how to segment MedTech customers based on behaviours, attitudes, demographics, and needs to identify the most receptive target segments How to apply segmentation for MedTech-specific needs, where purchasing decisions are shaped not just by individual physicians, but by value analysis committees, group purchasing organisations (GPOs), integrated delivery networks (IDNs), and payers How to maximise the value of segmentation by translating results into customised messaging aligned to the distinct needs, behaviors, and motivations of each stakeholder group

Speakers: Ann Mayer, Senior Principal and Jen Rice, Principal, Advanced Research Solutions - IQVIA
Convenor: Megha Maheshwari - Principal, IQVIA and D&D Committee Member