The webinar will cover:

• Unmask the Invisible Threat: Discover how AI is reshaping fraud in pharma research and what it takes to stay ahead of increasingly sophisticated synthetic respondents.
• From Risk to Resilience: Learn the latest industry‑ready techniques to detect AI‑assisted fraud, safeguard data integrity and protect the credibility of your insights.
• AI, The Problem and the Solution: See how cutting‑edge AI tools can strengthen compliance, elevate data quality, and turn fraud prevention into a competitive advantage.

Target Audience

This webinar is designed for professionals across the Pharmaceutical, Diagnostics, and Medical Devices sectors, particularly those working in Market Research and Insights, fieldwork operations, Compliance and roles responsible for safeguarding data integrity and respondent quality.

Key Takeaways for Attendees

• Understand how AI is reshaping fraud risks in healthcare and pharmaceutical market research, and why synthetic respondents are becoming increasingly difficult to detect.
• Gain practical, industry‑ready techniques to identify and mitigate AI‑assisted fraud, protecting data quality and ensuring trustworthy insight generation.
• Learn how AI can enhance—rather than compromise—compliance and quality, turning advanced detection and monitoring tools into a strategic advantage.
• Leave with a forward‑looking view of how AI will continue to shape data integrity, quality standards, and fraud prevention in market research.

Speakers: Mo Rice, Konovo and Matteo Scaringi, M3 GR

Convenor: Georgina Butcher, EPHMRA Ethics Consultant