Submission Deadline: 6 November 2025

Please submit your ideas using the online form here: https://www.ephmra.org/paper-submission-form

EPHMRA is looking forward to the next in-person event in London on 5 March 2026. So what are the meeting Convenors looking for?  The theme of the meeting is:

 "Integrated Insights – Challenges and Opportunities"

We are particularly looking for case studies and practical examples which will give delegates the opportunity to take actions back to their offices.

Papers showcasing the below will be welcomed:

• Multi-source data - Combining data from surveys, analytics, market research, customer feedback, financials, etc. Many companies have data overload, and the quality of data can be highly variable - we are looking to hear how to navigate this.
• Cross-disciplinary perspectives - Bringing together views from different functions (e.g., marketing, brand teams).
• Holistic understanding - Insights are richer because they don’t come from a single lens but consider the bigger picture.
• Action-oriented - Integration leads to more practical insights, enabling better decision-making, strategy, and innovation.
• Skills sets/core competencies required to deliver - many existing MR skills are transferable but others need to developed e.g. strategic thinking/consultancy skills
• Multi-source insight generation - how do you know you have found an insight - what is the acid test? So often the term is confused with a finding/a fact - going from the “what” - the finding, to the “so what” - what it means to the business, to the “now what” - what is the action we plan to take?

Please demonstrate the above in your synopsis.