2018 Excellence in MR Awards Winners

Well done to the 2018 winners:

1. Business Impact through Innovation, sponsored by Adelphi

2018 winners of the Excellence in MR Awards

Winning Submission: 'Driving behaviour change and innovation in biologic innovation.'

Awarded to: Kat Briley, Hall & Partners and Majd Alamad, Takeda.

This award focuses on demonstrating innovation which has had a real and significant business impact.   The innovation can be related to any stage of research design and delivery. Innovation can be implemented on a macro or micro level – small innovative changes can also be seen to make a difference.

2. Excellence in Fieldwork, sponsored by SERMO

Winners of the Excellence in Fieldwork award

Winning Submission: 'Successfully engaging children in filmed ethnographic interviews enabled us to achieve richer insight into pediatric growth hormone deficiency (GHD).'  

Awarded to: Florence Chopin, Pfizer and Victoria Guyatt, Ipsos Healthcare.

This award focuses on an international case study from a company involved in healthcare fieldwork and data collection and will demonstrate best practice.  

Find out more about the winning submission here.

3. Influencing Strategic Direction via Engaging and Actionable Deliverables

Cathy Haw, HRW and Dennis Engelke, Jazz Pharma.

Winning Submission: 'Beyond the Comfort Zone: Packing a Punch with Dynamic Deliverables and Behavioural Science.' 

Awarded to: Cathy Haw, HRW and Dennis Engelke, Jazz Pharma.

This award focuses on how results from a research project were delivered in such a way as to immerse the brand team in the findings. This will showcase the role and importance of business insight in facilitating business decision making and strategic action. 

Find out more about the winning submission here.

You can also view the 2017 winners here.