EphMRA’s overall aim: To create an environment that encourages excellence in providing insights combined with business knowledge.
1. EphMRA is the hub for excellence in research thinking to empower healthcare market researchers to provide consultancy to the business.
2. Driving the development of best practice in healthcare market research.
3. Delivering training and opportunities for best practice exchange for healthcare market researchers to develop their understanding of business problems and strategic issues that allows them to provide clear, actionable insights.
Excellence means that EphMRA is setting the gold-standard in healthcare market research and the Association will continue to build excellence by providing training that relates to the strategic components of market research. Furthermore EphMRA will provide guidance to its members to attain the Association’s most current standards of excellence and ethical guidelines.
The Association plans its direction and activities according to the Strategic Plan formed by the Executive Board and published in 2013.