Welcome to EphMRA
The purpose of EphMRA is to develop and improve standards
and techniques in Europe for market research in the field of health
and healthcare, and to strengthen the role of the Association in
the relevant decision-making processes in order to support its
members in their international activities and to create
transparency to the general benefit.
Our mission, aims and objectives are shared by our sister
organisation in the USA, the PBIRG, in order to ensure mutual
benefits to all international healthcare companies.
EphMRA assists its members to:
- Improve strategic decision-making throughout all member companies.
- Enhance the image of marketing research by improving techniques and methods in pharmaceutical marketing research and drives suppliers to provide cost effective solutions.
- Provide recognised standards by continuously supporting and
actively participating in establishing high levels of standards and
quality control in pharmaceutical marketing research.
Adverse Events - EphMRA Guidelines
