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Webinar: Isolation Nation - Pharma's role in shaping the new normal

10 June at 15.00 - 15.30 hrs UK time

Speakers:  Georgie Cooper and Soumya Roy, Basis Research

 What the webinar is focussing on:
Attitudes, behaviours, outlook and priorities for consumers and healthcare professionals alike have already fundamentally shifted as a result of COVID-19.  Basis are seeking to understand this shift and subsequent implications through Isolation Nation – a longitudinal study into how consumers and healthcare professionals in the UK and the USA are adjusting, adapting and coping with life during lockdown, and the implications for healthcare and pharmaceutical marketing. We will be looking to explore some key burning issues during this presentation:

What chronic disease patient management looks like in the world of COVID-19 and beyond
The impact that COVID-19 has had on patient management and prescribing 
How Pharmaceutical companies could be keeping communication channels open with customers in the world of remote working and self-isolation
What more Pharmaceutical companies could do to support customers and patients alike now and beyond
Who it is aimed at:
Pharmaceutical company insight / marketing professionals 

What the key take aways will be:

How best to engage with customers in this acute COVID phase and beyond 
How to reframe communications to customers 
Clarity on the key implications for business strategies and brand purpose
Understanding of the key considerations for tactical implementation
There will be time for questions at the end of the presentation which is scheduled to last 20 minutes.

 Note that this is a member only webinar.